What is SEO? How is it Important?

by prasoonarya21@gmail.com
  • According to Google’s Search Engine Optimization Starter Guide, SEO is a series of modifications and techniques, which make it easier for search engines to crawl, index, and understand the content of a website.
  • Generally, SEO is divided into two groups: On-page (modifying the structure of a website) and Off-page (techniques independent of the website’s structure).
  • The right combination of both can bring a significant increase in traffic that ranks to a higher position in SERP. SEO techniques are designed to manipulate the site’s content and meta tags to improve the website ranking and attract more incoming links from other sites.
  • SEM(search engine marketing), which includes paid search engine advertising and search engine optimization (SEO), has experienced tremendous growth in the past few years. It has been found that 62% of search engine users only click links on the first page of the search results, with less than 10% clicking on links that appear after the third page.
  • SEO can be broken down into five major categories: a keyword, research and selection, getting the search engine to index the site, on-page optimization, and off-page optimization

Importance of search engine optimization

  •  Most people avoid clicking on advertisements while skipping straight away to the organic search results below which then makes SEO a strong and excellent way to boost the number of people coming to a website.so it’s the most organic way of boosting your appearance on websites.
  • One of the most significant benefits of search engine optimization is that it increases visibility which also means that it makes it easier for people to find a business. The higher a business ranks on a search engine result page, the better prospects it will have to get seen and clicked on through a site.
  •  It helps in improving relationships with the audience and also improves the customer experience.it drives people to your website gaining more sales, gives a competitive edge and promotes growth.
  • It increases credibility and trustworthiness. It is at this stage that you will deal with website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup, and other techniques that can send the right signals to search engines.
  •  With the amount of competition on the internet, it can become difficult for the local business to survive .in order to combat the situation we need to optimize the business accounts for ranking at the top with mentions of locations and embed maps.

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