In the first instance, it must be clearly understood as to what SEO is all about. Search engine optimization is the act of bringing up your website each time someone searches for an item related to your website. It is the act of making your website more visible on search engines.
There are several advantages to performing SEO on a website as has been explained below. These are some of the most compelling reasons to use SEO but are by no means the most exclusive on the topic.
· Increased Website Traffic
Search engines are the best referrers that a potential businessman could get to use. By optimizing the website, it becomes possible to have the website turn up each and every time someone searches for a product that is featured on the website. Google has close to 90% market share of the search queries and thus it is only natural that people get to optimize the website to be found on the Google search engine as far as possible.
Now there is a cost associated with optimizing a website. It has been found that the returns from carrying out an SEO on a website far outweigh the cost associated with doing the promotion. From past experience, it has been noticed that customers tend to have sales figures that are ten-time at the least as compared to the cost of optimizing a website.
· Better Quality Traffic
One of the key features of Google and with other search engines is the highly localized searches that are possible on them. Thus, it becomes easy to find just the right item in the shortest possible time and spending the least amount of effort as well.
Increasingly, searches have been going more local than evermore. This has been facilitated by the use of handheld devices that make it possible to bring greater conveniences to searches. It would mean that the hits to a website are only those people that require a certain product each and every time.
· Better User Experience
The internet has brought about a lot of conveniences that otherwise would not have been possible to the common man. With the proper and targeted use of SEO, it is possible to bring about a better user experience to the consuming class. This enables the faster procurement of materials and the more economical use of time and resources.
SEO enables the shrinking of marketplaces to handheld devices most of the time. So much so that distances become immaterial to most applications. So, a person sitting in Kolkata can shop for a product that is to be had in Delhi all without having to leave the comforts of his office or home. It is this sort of user experience that calls for the greater adoption of optimization efforts.
· Increased Brand Awareness
It has been noticed that with time and effort it is possible to promote greater brand awareness through the medium of the internet. This has been made possible with the use of search engine optimization that brings markets to all people with a device that can access the internet.
As a product gets features more often and for the right set of keywords, it soon becomes possible to have a brand following that often goes outside the physical boundaries that have been imposed on people. And once people get to associate the product with a particular brand, the brand authority goes up tremendously.
· Return On Investment
Take any business and it would be evident that people are always seeking ways to improve the return on capital invested in the business. Search engine optimization gets to improve the return on capital by increasing the sales and reach of the market for a product.
What sells to the customer?
At the end of the day, the customer is seeking a way to increase the visibility of the product and access to broader markets. Search engine optimization is capable of performing on these criteria on most counts and customers can look to seek a return on investment sooner than most competing methods used to promote goods and services.